LISTING AND MARKETING CONSULTATION

UNDERSTANDING THE PRINCIPLES
Keller Williams provides professional real estate consultation.

• Keller Williams - Consultant vs Agent

• Key objectives - Sources of buyers

• Controlling factors - Preparing for the offer

• Processing the sale - Pricing factors

ABOUT KELLER WILLIAMS®
• Founded in Austin, Texas, on October 18, 1983.
• KELLER WILLIAMS® Realty laid the foundation for agents to become real estate business people.
• Mo Anderson owned the #3 franchise in the largest real estate company in the world.
• Gary Keller was chosen by Realtors across the U.S. as one of five of the “Most Admired” REALTORS® in the nation.

 KELLER WILLIAMS® FACTS
• “Most Innovative Real Estate Company” — Inman News.
• 72,594 + real estate consultants.
• 608 + offices in the U.S. and Canada.
• 5th largest real estate company in North America.
• Excellence in real estate consultation training.

Keller Williams Culture

	CONSULTANT vs AGENT
	Consultant		Agent
	Fiduciary (Consultant) Advises and Consults Educates and Guides Involved in Decision Process Uses Judgment and Experience Irreplaceable Highly Compensated		Functionary (Agent) Delivers Information Tells and Sells Stays out of Process Follows the Rules and Procedures Replaceable Minimally Paid

 

KEY OBJECTIVES

• PRICING… your home at the property's fair market value.
• TIMING… in the desired time period.
• CONVENIENCE… selling your home with the least amount of inconvenience.

 • Targeted Advertising
   – To the public
   – To the REALTOR® community
• KELLER WILLIAMS® Professional Real Estate Consultants
   – Office Tours
   – MLS Area Tours
   – REALTOR® Open Houses
• Yard Signs
   – Highly recognized
   – Calls come from our signs
• Agent Marketing Action Plan
• Multiple Internet Web Sites
   – MLS
   – Local/International Internet Sites